Hypothesis about ITP Students using backpacks:
ITP students want a backpack that will fit a lot of different stuff in an organized way.
How do you organize your backpack?
Neeti's response: I am messy but I like it compartmentalized.
What's the biggest thing you need to fit in your backpack?
Neeti: Biggest object is laptop/large sketch books - still need room after putting those in - medium size preferred.
ITP students want a backpack that is comfortable to carry.
Is your current backpack comfortable to carry?
Neeti: don't like carrying backpacks because of back problems
What would you change/add to your backpack to make it more comfortable?
Neeti: securing belt below chest would help
ITP students want a backpack that looks sleek and modern.
What do you want your backpack to look like?
Neeti: clean and modern
Notes from other interview notes:
Interviewee 1
high sierra black backpack (prefers to use leather messenger bag because of the look).
keeps computer, iPad, pencils, notebooks, water bottle, and food in backpack.
would prefer having a side pocket for water bottle and a separate compartment for food (scared of spilling).
would prefer backpack be a size that fits laptop nicely - not very loose.
would want a comfortable backpack that should not dangle and is easy to put on.
would prefer faux leather look, clean and modern style, dark brown or black preferred.
Interviewee 2
likes their current backpack a lot.
likes that is has a separate compartment with a flap for the laptop so they don't have to buy an additional laptop cover.
likes to keep laptop, clothes, makeup, books in backpack.
would like a side-pocket for water bottles though (not in current backpack).
would like a separate attach-cable compartment that folds out when required for food.
would like more compartments and separations for organization
finds current backpack very comfortable–especially the cushioning on shoulder sleeves.
would prefer it being water-resistant
would maybe like printed patterns but only if they last and don't wear out in NYC weather.
would prefer black or dark grey look otherwise.
Refined Hypothesis about ITP Students using backpacks:
ITP students want a backpack that will fit their laptop perfectly, and have separated sections and compartments which are easy to organize for their other belongings.
ITP students want a backpack with extra support for shoulders and back that makes the backpack comfortable to carry and easy to put on.
ITP students want a backpack that is weather-proof, looks clean and modern, and is available in dark shades that are easy to clean.
Affinity Mapping:
Sketches:
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